Whoever said marketing was an easy job? There are so many things to be done and tied up. You have to figure out what consumers really want. You need to create a suitable product or a service based on that understanding. You need to communicate about that proposition and communicte convincingly and consistently. You also need to be different in what you offer to your consumers and the offer has to be unique for them to appreciate and come back to you. At times, especially when the competition ups the value by giving something free with their product or service, you also have to match them! And, ensure that the promotional items are interesting and useful items for them.
The task does not end here.
You have your distribution channel to take care of. The stockists and retailers are to be kept happy at all times. Here also, you might need to give away some promotional item or the other along with your products so that the distribution chain is happy about pushing your product along.
If you have to give away or tie up some promotional item along with your product, you need to have to source it from somewhere reliable.
One of the sources which is used by a number of marketers is the online source bravamarketing. com. They have thousands of customisable products with them that it is easy to choose exactly what you want and tie it up with your marketing program. You simply need to give them your logo and artwork. They will take care of the rest. For example, you can give away the 27 exposure preloaded logo waterproof camera with your product to the retailers. They will simply love it. Or, if you are promoting your products to office execituves, you might want to give away personalized sticky notes so that they really appreciate it.
When you tie up with the bravamarketing.com people, you are also assured of the proper logistics and the attention that you deserve.